Margin Pemasaran Ikan Pari Mondol (Himantura gerrardi) di Kelurahan Kawal Kabupaten Bintan

Marketing Margin of Stingray Mondol (Himantura gerrardi) in Kawal Village, Bintan Regency

Authors

  • Lisa Uswatun Hasanah Nasution Program Studi Sosial Ekonomi Perikanan, Fakultas Ilmu Kelautan dan Perikanan, Universitas Maritim RajaAli Haji
  • Khairunnisa Khairunnisa Program Studi Sosial Ekonomi Perikanan, Fakultas Ilmu Kelautan dan Perikanan, Universitas Maritim RajaAli Haji
  • Tetty Tetty Program Studi Sosial Ekonomi Perikanan, Fakultas Ilmu Kelautan dan Perikanan, Universitas Maritim RajaAli Haji

DOI:

https://doi.org/10.31629/jm.v2i2.4057

Keywords:

Marketing Efficiency, Marketing Channel, Margin, Stingray

Abstract

The research aims to determine 1) the marketing channels of Mondol stingrays; and 2) marketing margins for Mondol stingrays. The research method used is a combination research method. The results showed that there were four marketing channels in Kawal Village: 1) Fishermen- Consumers; 2) Fishermen - Middlemen Consumers; 3) Fishermen - Middlemen - Merchants Collectors - Consumers; 4) Fishermen - Middlemen- Retailers-Consumers. Marketing margins on marketing channels are different in each marketing channel.

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References

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Published

17.03.2025

Issue

Vol. 2 No. 2 (2024): September, 2024

Section

Articles

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How to Cite

Nasution, L. U. H. ., Khairunnisa, K., & Tetty, T. (2025). Margin Pemasaran Ikan Pari Mondol (Himantura gerrardi) di Kelurahan Kawal Kabupaten Bintan: Marketing Margin of Stingray Mondol (Himantura gerrardi) in Kawal Village, Bintan Regency. MarIslands, 2(2), 50-55. https://doi.org/10.31629/jm.v2i2.4057