Strategic Competitiveness Framework for Fish-Based Street Food Enterprises: An Integrated Analysis of Micro-Business Sustainability in Emerging Markets
DOI:
https://doi.org/10.31629/dignity.v1i1.8292Keywords:
Strategic, Competitiveness, Enterprises, MarketsAbstract
This study examines the competitive strategies implemented by the Fish Sempol micro, small, and medium enterprise (MSME) owned by Mrs. Ayu Anika Putri, strategically located in the Tepi Laut waterfront area of Tanjungpinang. The primary objective of this research is to identify and analyze the competitive strategies employed to confront the challenges posed by modern culinary competitors, particularly dim sum and contemporary trendy snacks that have gained substantial popularity among younger consumer demographics. Employing a qualitative descriptive methodological approach, this research utilizes comprehensive data collection techniques including structured interviews, systematic observations, and documentary analysis. The findings reveal that this business possesses significant competitive advantages including distinctive flavor profiles, highly affordable pricing structures, and strategic geographical positioning. Conversely, the enterprise faces considerable challenges encompassing fluctuations in raw material procurement costs, intensified market competition, and suboptimal utilization of digital marketing platforms and social media channels. Based on comprehensive PESTEL analysis, Porter's Five Forces framework, and Key Success Factors evaluation, this study recommends strategic interventions including product innovation initiatives, enhanced digital promotional strategies, and collaborative partnerships with suppliers to ensure business stability and sustained competitive advantage in the dynamic culinary marketplace.
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Copyright (c) 2026 Tasya Tul Uyun (Author)
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