STRATEGI PENGELOLAAN KEUANGAN DAN PENDANAAN PADA INDUSTRI PARIWISATA DAN UMKM DI MASA PANDEMI COVID-19 DI SUMATERA BARAT

Abstract

Covid-19, which has hit all  of the world. many entrepreneurs deciding to lay off employees or even a few who have decided to end their business. This is because the company's ability to controling the finance condition, both internally and externally. Banda Taram tourism, which is located in Payakumbuh, Limapuluh Kota, West Sumatra  is one of the tourist attractions that has not been spared from the impact of COVID-19. Internal financial funding need special attention by management. This Community Service activity was carried out through several stages which included a brief explanation of the implementation of activities by the community services implementing lecturer to the management of the Kapalo Banda tourist attraction and MSME, presentations and discussions according to the theme brought by the community services implementation team. This activity is highly appreciated and very much needed by the participants regarding the matters and information brought by the implementation team where the information has never been heard by management and business before. Participants hoped that the service implementation team would have continued activities and collaboration between campuses and local tourism businesses by establishing partnership relationships