Bahtera Inovasi <p><strong>p-ISSN&nbsp; 2613-9243 : e -ISSN 2747-0067</strong></p> <p>Jurnal Bahtera Inovasi diterbitkan oleh Fakultas Ekonomi Universitas Maritim Raja Ali Haji, frekuensi terbit secara berkala dua kali dalam satu tahun dengan tujuan untuk menyebarluaskan informasi hasil penelitian bidang inovasi manajemen kepada akademisi, praktisi, mahasiswa dan pihak berkepentingan yang tertarik pada penelitian inovasi manajemen.</p> <p>Lingkup penelitian yang dimuat dalam Jurnal Bahtera Inovasi meliputi artikel hasil riset, telaah kritis, dan kajian literatur dalam bidang ilmu manajemen dengan penekanan pada inovasi pada praktik manajemen.</p> <p>&nbsp;</p> Program Studi Manajemen Fakultas Ekonomi UMRAH en-US Bahtera Inovasi 2613-9243 Analisis Strategi UMKM Jiwaku Ricebowl dalam Menghadapi Pandemi Covid -19 <p>On March 10, 2020, the start of the Covid-19 pandemic caused an impact that was felt by several countries, even the government and society. One of the impacts that is felt is not only a health problem but also attacks the country's economy, for example MSMEs as the Micro, Small and Medium Enterprises sector are experiencing a severe impact due to the Covid-19 pandemic. Based on information processed by LIPI's P2E, the impact of tourism shrinkage on MSMEs engaged in the micro food and beverage business reached 27%. Meanwhile, the impact on small food and beverage businesses was 1.77% and medium enterprises was 0.07%. This research is intended to see where the Covid-19 pandemic has grown and how it impacts the economy in Indonesia, especially MSMEs. Afifuddin Suhaeli Kalla said that income from MSMEs has decreased by 70% since the Covid-19 pandemic and this decreased turnover was also felt by Jiwaku's business after the PSBB was implemented. government because the city of Bandung has been exposed to the virus. This research was conducted to identify what MSME players were doing in order to maintain their business during the Covid-19 Pandemic. This research aims to describe and describe what strategies MSME actors want to try in order to be able to continue to survive and become more responsive to changes in the business climate through a SWOT analysis. This research uses a descriptive qualitative research approach and SWOT analysis to digest and create a strategy formulation.</p> Anindita Nurjihan Dwi T Muhamad Rizal Ria Arifianti Asmaul Husna Copyright (c) 2021 Bahtera Inovasi 2021-11-16 2021-11-16 5 1 1 7 10.31629/bi.v5i1.3465 Manajemen Bisnis Aerotropolis (Airport City): Sebuah Studi Pemetaan Sistematis <p>The application of the concept of aerotropolis (airport city) in various parts of the world requires holistic planning. Aspects that affect the implementation of airport cities must be considered in planning. The linkage between regulations, government support, business schemes, land ownership, and human resources, is an important capital in realizing an airport city. This study is an initial research that aims to identify the results of research that has been carried out in the field of Aerotropolis business management using a systematic mapping study (SMS). The purpose of this mapping is to find out what Aerotropolis topics are being researched. This article focuses on 10 airport cities in the world that have applied the Aerotropolis model in their development, namely Amsterdam, Paris, Dubai, Dallas, Chicago, Memphis, Hong Kong, Singapore, Incheon, and Washington. This study uses a qualitative method by going through a literature study. The search is done through Google Scholar. It is intended that the output of this SMS can describe opportunities with the aim of exploring topics and new ideas in managing the Aerotropolis (aerocity-airport city) business apart from exploiting previously existing topics.</p> <p>Recommendation of study results from Aerotropolis Development with a research focus on Aerotropolis Development Practices. Qualitative methods are mostly used in research on this Aerotropolis.<br><br></p> Jajang Ginanjar Muhamad Rizal Ria Arifianti Copyright (c) 2021 Bahtera Inovasi 2021-11-16 2021-11-16 5 1 8 15 10.31629/bi.v5i1.3462 Prediksi Financial Distress dengan Model Zmijewski dan Grover pada Perusahaan Retail yang Terdaftar di BEI Selama Tahun 2015 - 2019 <p>The sales growth of retail companies has faced a shrinking trend over the past 5 years. Many companies face financial difficulties because of the incident. There are several companies that in achieving the target of making a profit experience losses and have the potential to go bankrupt. This study aims to predict financial distress using the zmijewski and grover testing model in retail companies listed on the IDX. This study uses analysis with the Zmijewski model and the Grover model, using descriptive statistical analysis and hypothesis testing with the one-sample t-test. Based on the results of the analysis with the zmijewski model and grover retail companies listed on the IDX do not experience financial distress, descriptive statistical analysis shows that the model with the highest level of accuracy is the zmijewski model of 1.43, hypothesis testing with a sample t-test one sample of retail companies has no financial potential distress.</p> Wiwin Wiranti Aris Munandar Copyright (c) 2021 Bahtera Inovasi 2021-11-16 2021-11-16 5 1 16 23 10.31629/bi.v5i1.3487 Analisis Pengaruh Experiental Marketing terhadap Kepuasan dan Loyalitas Pelanggan di PT Pos Indonesia Pekanbaru <p><em>The development of technology and information today makes the domestic goods delivery service business increase every year. This causes the opportunity for the entry of courier service companies to be wide open so that it can result in a business in the field of courier services that is increasingly competitive. Competition to compete for potential customers and retain existing customers is an increasing challenge and must be faced by PT Pos Indonesia (Persero) in marketing its delivery services. PT Pos Indonesia (Persero) especially PT Pos Indonesia (Persero) Pekanbaru has implemented Experience Marketing in it’s business processes. However, in the last 3 years, based on Consumer Complain Handling (CCH) at PT Pos Indonesia (Persero) Pekanbaru, it has tended to increase, meanwhile Revenue from the Mail and Package Delivery Business tends to decrease. The purpose of this study is to analyze and find out how much influence Experiential Marketing has on Customer Satisfaction and Loyalty at PT Pos Indonesia (Persero) Pekanbaru. The population taken in this study were customers who had transacted more than 3 times at PT Pos Indonesia (Persero) Pekanbaru. The sample selection technique used is non-probability sampling, with the number of samples used as many as 180 samples. The data analysis method used is Structural Equation Modeling (SEM). From the results of research that has been done, it can be concluded that Experiential Marketing has a significant and positive effect on Customer Satisfaction. Experiential Marketing also has a significant and positive effect on Customer Loyalty, and Customer Satisfaction has a positive and significant effect on Customer Loyalty.</em></p> Afria Perizky Copyright (c) 2021 Bahtera Inovasi 2021-11-17 2021-11-17 5 1 24 32 10.31629/bi.v5i1.3538 Strategi Pengembangan Pariwisata Melalui Perencanaan ”Rest Area” Berbasis Masyarakat di Kawasan Pesisir Pantai Desa Sebong Pereh-Kabupaten Bintan <p>Sebong Pereh Village is one of the villages traversed by the Tanjung Uban-Lagoi road, Bintan Regency. This road is a main road which connects tourists to Lagoi tourist area. Along this road has tourism potential which could be developed because of its location on the coast. The development of tourism planning for the rest area at this location requires the role of the community, especially the residents of Sebong Pereh Village themselves. Community participation is also one of the keys in planning the construction of this rest area where local residents themselves will manage the place. The knowledge and perception of residents regarding the concept of a rest area is also one of the basis for planning this tourism activity. Based on the results of the questionnaire, the community agreed with the construction of a rest area in the area. Geographical factors, facilities, and attractions are some that need to be considered. In addition, this community-based rest area also requires support from various parties such as relevant stakeholders and the government</p> Yudy Sunantri Henricus Yayan Copyright (c) 2021 Bahtera Inovasi 2021-11-16 2021-11-16 5 1 33 42 10.31629/bi.v5i1.3593 Pengaruh Inovasi Produk dan E-commerce terhadap Produk Olahan Ayam “Chicken Balut Soseu” <p>The tight competition in the culinary process for chicken, nowadays requires culinary entrepreneurs to be more creative and innovative in making products. One of them is fried chicken (chicken balut soseu). Chicken balut soseu&nbsp; is one of the fast food processed chicken where the taste quality is not inferior to other foods. Seeing from this business opportunity, I was inspired to create innovative fried chicken products wrapped in their own concoction sauce with a taste that is far different from other well-known fried chicken sauces and to sell this product using an e-commerce system.</p> Drajat Sulistiyono Rina S Makarius Bajari Copyright (c) 2021 Bahtera Inovasi 2021-11-17 2021-11-17 5 1 43 48 10.31629/bi.v5i1.3669 Penerapan Metode Design Thinking terhadap Pemasaran Produk pada Coffee Shop Rimbun <p>People's enthusiasm for coffee products is increasing, this is also accompanied by an increase in the number of coffee shops. The increase in the number of coffee shops indicates that the competition in the coffee industry will be tougher. So that business people need to determine a strategy to market the product. One method that can be used is design thinking, by going through five stages of empathize, define, ideate, prototype and test. This research is descriptive qualitative by using the type of literature study research. Data collection in writing this article was obtained through primary data, namely interviews and observations and secondary data, namely books, scientific journals, websites, etc. In addition, this article identifies problems using the design thinking method. Based on the results obtained from this article, design thinking can be used as a method of determining marketing and development strategies for Rimbun Coffee Shop</p> <p><strong>&nbsp;</strong></p> Raja Ainya Alfatiha Iwan Sukoco Copyright (c) 2021 Bahtera Inovasi 2021-11-16 2021-11-16 5 1 49 56 10.31629/bi.v5i1.3710 Celebrity Endorser, Online Customer Review, Online Customer Rating Terhadap Keputusan Pembelian dengan Kepercayaan Sebagai Variabel Intervening pada Marketplace Tokopedia <p>Broadly speaking, this study aims to determine the effect of Celebrity Endorser, Online Customer Review and Online Customer Rating partially on Purchase Decision, the effect of Celebrity Endorser, Online Customer Review, and Online Customer Rating partially on Trust, the effect of Purchase Decision on Trust, Celebrity Endorser on Purchase Decision through Trust, the effect of Online Customer Review on Purchase Decision through Trust and the influence of Online Customer Rating on Purchase Decision through Trust. The population in this study were all users of Tokopedia who ever purchased at Tokopedia. Determination of the sample using the incidental sampling method, with the sampling technique using the Lameshow' formula to obtain 100 respondents. The data collection method used is a questionnaire. The analytical method used in this research is descriptive test, data quality test, classical assumption test, path analysis and hypothesis testing. The results of the analysis in this study indicate that Celebrity Endorser partially has significant effect on Purchase Decision, partially Online Customer Review has significant effect on Purchase Decision. Online Customer Rating partially has significant effect on Purchase Decision. Partial Trust has a significant effect on Purchase Decision. Trust is not able to mediate between Celebrity Endorser, Online Customer Review and Online Customer Rating on purchase intention. Based on the research results, Tokopedia is expected to continue to increase Purchase Decision by taking into account the factors that support and support Celebrity Endorser, Online Customer Review, and Online Customer Rating.</p> Denny Pratama Putra Lia Suprihartini Roni Kurniawan Copyright (c) 2021 Bahtera Inovasi 2021-11-16 2021-11-16 5 1 57 65 10.31629/bi.v5i1.3800