Bahtera Inovasi <p><strong>p-ISSN&nbsp; 2613-9243 : e -ISSN 2747-0067</strong></p> <p>Jurnal Bahtera Inovasi diterbitkan oleh Fakultas Ekonomi Universitas Maritim Raja Ali Haji, frekuensi terbit secara berkala dua kali dalam satu tahun dengan tujuan untuk menyebarluaskan informasi hasil penelitian bidang inovasi manajemen kepada akademisi, praktisi, mahasiswa dan pihak berkepentingan yang tertarik pada penelitian inovasi manajemen.</p> <p>Lingkup penelitian yang dimuat dalam Jurnal Bahtera Inovasi meliputi artikel hasil riset, telaah kritis, dan kajian literatur dalam bidang ilmu manajemen dengan penekanan pada inovasi pada praktik manajemen.</p> <p>&nbsp;</p> Program Studi Manajemen FEBM UMRAH en-US Bahtera Inovasi 2613-9243 Pengaruh Green Marketing Strategy, Brand Image, terhadap Keputusan Pembelian dengan Peran Green Brand Knowledge Sebagai Mediasi <p>This study aims to analyze the effect of green marketing strategy, brand image, on purchasing decisions with the role of green brand knowledge as mediation. The population is consumers who buy Love, Beauty and Planet products in Bandar Lampung. The sampling technique is random sampling obtained by 205 respondents. Data analysis used SEM (Structural Equation Model) with the PLS 4 program. The data analysis used was path analysis which had previously been tested for validity, reliability, and classical assumption tests. The results showed that 1) green marketing strategy has a positive effect on purchasing decisions, 2) brand image has a positive effect on purchasing decisions, 3) Green Brand Knowledge has a positive effect on purchasing decisions, 4) Brand image has a positive effect on green brand knowledge, 5) green marketing strategy, brand image, and green brand knowledge have a positive effect on purchasing decisions</p> Anisa Martiah Fradya Randa Rika Octaviani Copyright (c) 2023 Bahtera Inovasi 2023-12-30 2023-12-30 7 2 118 126 10.31629/bi.v7i2.6568 Pengaruh Financial Knowledge dan Financial Attitude terhadap Financial Satisfaction Pelaku UMKM Sektor Pariwisata Madura <p>This study aims to review the factors that influence financial satisfaction in terms of financial knowledge and financial attitude. The population and sample in this study were 60 MSME respondents in the tourism area in Pamekasan Regency and Sumenep Regency, using a quantitative descriptive approach. Data analysis methods used data testing, multiple linear regression analysis, coefficient of determination test, while hypothesis testing used statistical t (partial) and f (simultaneous) statistical tests assisted by statistical tools, namely IBM SPSS version 25 software. The results showed that: 1) Financial Knowledge has a significant positive effect on Financial Satisfaction; 2) Financial Attitude has no effect on Financial Satisfaction; 3) Financial Knowledge and Financial Attitude have a significant effect simultaneously on Financial Satisfaction.</p> Dewi Aprilia Putri M Boy Singgih Gitayuda Copyright (c) 2023 Bahtera Inovasi 2023-12-30 2023-12-30 7 2 127 135 10.31629/bi.v7i2.6565 Analisis Modal Usaha, Kualitas Produk, Jaringan Wirausaha terhadap Keberlanjutan Usaha UMKM Wilayah Pesisir Madura <p>Micro, Small and Medium Enterprises (MSMEs) are a group of businesses that have a large percentage of contribution in Indonesia. Madura is one of the regions in East Java Province whose economy is supported by the MSME sector. In the micro economy, the existence of MSMEs is very fluctuating, this can occur due to a shift in the business sector to follow the existing market share because they have unestablished capital. In the macro economy, the development of MSMEs always shows an increasing percentage, so that business continuity needs to be maintained. MSMEs in Madura must be able to face the challenges that are increasingly rapidly marked by the many offers of similar products in various sales distribution channels. The number and development of traditional retail, modern retail, social media and marketplaces, makes MSMEs in Madura need to maintain their business continuity so that they can survive and develop by improving factors that are a major influence on micro, small and medium enterprises. The factors in question such as in terms of increasing business capital, in terms of product quality and quality and in terms of entrepreneurial networks. This study aims to determine what factors must be considered for the sustainability of MSMEs in Madura. So that MSME actors can compete and maintain their businesses in today's increasingly rapid challenges. Business capital is often synonymous with money, but capital can be in the form of machinery, vehicles, buildings, raw materials, and many others to run business operations. Quality and product quality are very strategic approaches in maintaining business continuity, so MSMEs in Madura must have good quality standards and product quality. This entrepreneurial network is a collaboration with other business units that can strengthen the business position in the market.</p> Vidi Hadyarti Arie Setyo Dwi Purnomo Copyright (c) 2023 Bahtera Inovasi 2023-12-30 2023-12-30 7 2 136 143 10.31629/bi.v7i2.6566 Desain Produk, Citra Merek, Promosi dan Kualitas Produk terhadap Loyalitas Pelanggan Amdk Merek Sanford <p>This study aims to explain Product Design, Brand Image, Promotion and Product Quality on Customer Loyalty of Sanford brand bottled water. The population in this study were 227,663 people in Tanjungpinang City. Sampling using techniques based on chance (incedental sampling). The sample in this study were people who happened to use Sanford brand bottled drinking water (AMDK) products, so that a research sample of 100 people was obtained. This type of research is quantitative research. Primary research data comes from questionnaires. The data collected and tested using Smart PLS 3.0 software. The results of the study found that product design has no effect on customer loyalty, brand image has no effect on customer loyalty, promotion has an effect and is significant on customer loyalty, product quality has an effect on customer loyalty. Based on the results of hypothesis testing, the influential and significant value is found in the promotion variable (X3) on customer loyalty (Y), obtained a t-statistic value of 8.108&gt; t-table 1.66 and a p-value of 0.000 &lt; a significance value of 0.05. Based on the results of the coefficient determination or goodness of fit (R2) test, a value of 0.688 (68.8%) is obtained. Indicates that this research model is strong because it is able to explain 68.8% of the overall research. While the remaining 31.2% is explained by other variables not examined in this study. </p> Rahmah Fitriana Iranita Iranita Abdul Jalal Copyright (c) 2023 Bahtera Inovasi 2023-12-30 2023-12-30 7 2 144 150 10.31629/bi.v7i2.6617 Analisis Disiplin Kerja dalam Upaya Meningkatkan Kinerja Karyawan di PT. Pegadaian Tanjung Uban <p>This study aims to: 1) To find out what causes employees to be less disciplined in working at PT Pegadaian Tanjung Uban, 2) To find out how efforts are made to improve employee performance at PT Pegadaian Tanjung Uban, 3) To find out what efforts are made in improving discipline in working at PT Pegadaian Tanjung Uban. The qualitative descriptive method was applied in this investigation. Data is collected in the field via observation, interview, and direct observation methods, therefore the data used are primary data and secondary data. This research looked at, NVIVO 12 Pro software was assisted in analyzing data. According to the findings of this study, the causes of workers are less disciplined due to lack of leadership firmness, lack of supervision, habits, quiet customer and absence of work. Meanwhile, efforts are made to improve employee performance that has a correlation value of 0.806178, namely at the work appraisal and work evaluation nodes. Furthermore, efforts to improve discipline in work that have a correlation value above 0.5, namely in nodes punishment and job training with a value of 0.921866. It is hoped that PT Pegadaian can continue to improve employee performance and employee discipline at work.</p> Retno Dwi Putri Iranita Iranita Abdul Jalal Copyright (c) 2023 Bahtera Inovasi 2023-12-30 2023-12-30 7 2 151 157 10.31629/bi.v7i2.6618 Faktor-Faktor yang Mempengaruhi Persepsi Milenial Sebagai Viewer terhadap YouTuber Gaming di Batam <p><em>The aim of this research is to identify and analyze the factors that influence the perception of the millennial generation as YouTuber gaming viewers in Batam. The technique used to collect data is a questionnaire. The data analysis method used in this research is confirmatory factor analysis (CFA). The results of the research show that from the 14 indicators analyzed, 4 new factors were formed, namely: impact on viewers, content sharing, audience perceptions of YouTuber videos, and benefits received. After analysis, the most dominant factor influencing the perception of the millennial generation as viewers towards gaming YouTubers in Batam is the impact on viewers, with a variance value of 22.169%.</em></p> Shinta Wahyu Hati Shafira Mallouhi El Arisni Copyright (c) 2023 Bahtera Inovasi 2023-12-30 2023-12-30 7 2 158 166 10.31629/bi.v7i2.6657 Pengaruh Promosi dan Kualitas Pelayanan terhadap Keputusan Pembelian Ulang (Studi Kasus pada Surplus 88) <p><em>In increasingly fierce coffee shop competition marked by the significant growth in the number of coffee shops in recent years, extra efforts need to be made to understand consumer needs and desires. A better understanding of these aspects can be used as a reference in developing marketing strategies to increase consumer repurchases. This is the background for this research to analyze the factors that drive repeat purchase decisions. This research conducted a case study on Start Up Coffee Gorontalo. The population in this research are consumers who visit Surplus 88. Multiple linear regression analysis techniques were used to test the research hypothesis. The research results found that promotions and service quality can significantly encourage repurchase interest. To encourage repeat purchases, promotions need to be intensified by providing attractive discounts, providing membership cards with various attractive rewards, offering products at competitive prices, and offering cross promotions with other products. Intention to repurchase is also influenced by service quality which can be improved by ensuring employees appear neat, provide professional service, provide fast and responsive service, employees understand well the various products offered, and employees can communicate well with customers</em></p> Suci Desrianty Machmud Mahendra Wijaya Andre N Rahmanto Copyright (c) 2023 Bahtera Inovasi 2023-12-30 2023-12-30 7 2 167 173 10.31629/bi.v7i2.6658 Peran Produsen dalam Mengurangi Sampah Plastik <p>Plastic waste is a type of waste that poses a serious risk to the environment because it tends to be produced in larger quantities and because plastic bags are a xenobiotic pollutant and are difficult to degrade through natural processes. Between 4.8 and 12.7 million metric tons of plastic are estimated to reach the oceans each year, according to the World Population Review. Indonesia is one of the 5 countries that throws the most rubbish into the sea according to the 2021 report. Based on information from the Ministry of Environment and Forestry (KLHK), overall there will be 68.5 million tons of waste produced nationally in 2021. In 2022, of which 11.6 million tons will be plastic waste. The amount of plastic waste has not decreased significantly due to the implementation of the paid Plastic Policy. Therefore, different strategies are needed to reduce plastic waste production. This research uses a qualitative method with a descriptive analytical approach. The aim of this study is to provide a broad overview of the steps the government can take to reduce the production of plastic waste. By focusing on reducing plastic use, the Manufacturer Waste Reduction Roadmap could be a means to minimize plastic waste, the study found. Encouraging the use of more environmentally friendly packaging must be accompanied by efforts to reduce plastic use. A different approach to reducing the amount of plastic waste in society is to determine the smallest possible packaging size.</p> Fuad Zainuddin Copyright (c) 2023 Bahtera Inovasi 2023-12-30 2023-12-30 7 2 174 182 10.31629/bi.v7i2.6659 Analisis Strategi Pemasaran Menggunakan Metode SWOT dan QSPM Pada PT Bumi Citra Property <p>The purpose of this study was to determine the marketing strategy using the SWOT and QSPM methods at PT Bumi Citra Property. The research method used is field research with a mixed quantitative and qualitative approach. In this study SWOT analysis was used to determine the strengths, weaknesses, opportunities and threats at PT Bumi Citra Property which will be measured by the IFE Matrix, EFE Matrix, IE Matrix and SWOT Matrix. Then the best alternative strategy is selected which must be prioritized using the QSPM method. The problem in this research is PT Bumi Citra Property's low sales and the decline in sales that occurred at PT Bumi Citra Property can be seen in 2017-2022 due to the impact of covid 19, promotions that have not been optimally carried out and similar business competition which has resulted in non-achievement Predetermined home sales targets. Based on the research results it is known that the marketing strategy at PT Bumi Citra Property uses Grow and Build. Where the results of the IE matrix analysis show that the highest score is in quadrant I, then the SWOT matrix obtains ten alternative strategies that will be taken into account using the QSPM matrix so that strategic priorities are obtained, namely maximizing product promotion through offline and online media on a regular basis so that housing products are better known to the public by TAS score 2.868.</p> Sindia Sari Chitra Indah Sari Copyright (c) 2023 Bahtera Inovasi 2023-12-30 2023-12-30 7 2 183 191 10.31629/bi.v7i2.6660 Pengaruh Proses Rekruitmen Terhadap Kinerja Dengan Penempatan Kerja Sebagai Variabel Intervening Pada Politeknik Negeri Bengkalis <p>This research aims to determine the effect of the recruitment process on performance with job placement as an intervening variable. This research is located at Bengkalis State Polytechnic. The type of research is explanatory research with a quantitative approach by prioritizing questionnaires or questionnaires as a data collection tool and the data that has been collected is then used as material to analyze the empirical conditions of the objectivity of the research objectives at the location that will be used as the research site.. There are two population and sample groups in this research, namely lecturers who serve as heads of departments and heads of study programs and lecturers (teaching staff) with a total sample of 68 people. Data analysis techniques using SmartPLS 4.0 were used to test validity and reliability, R Square, f-Square, t-test, and path coefficient. Based on the results of the path coefficient for the influence of the recruitment process on performance, it is 0.351 P Values 0.035 &lt; 0.05 T Statistics 2.105 &gt; 1.96 so it can be concluded that the recruitment process significantly affects performance. The influence of the recruitment process on job placement is 0.504, P values 0.008 &lt; 0.05, T statistic 2.636 &gt; 1.96. The effect of work placement on performance is 0.521, P value 0.000 &lt; 0.05, T statistic 3.905 &gt; 1.96. The influence of the recruitment process on performance through job placement is 0.262, P value 0.036 &lt; 0.05, T statistic 2.102 &gt; 1.96. It can be concluded that the recruitment process has a significant influence on performance, the recruitment process has a significant influence on job placement, job placement has a significant influence on performance and the recruitment process has a significant influence on performance through job placement</p> Evi Permatasari Copyright (c) 2023 Bahtera Inovasi 2023-12-30 2023-12-30 7 2 192 200 10.31629/bi.v7i2.6663